MADC Presents: 'Strategy is over-rated' with Simon McCrudden on Wed, May 30, St Kilda

MADC PRESENTS_SimonMcCrudden 300518.jpgIn a world where change happens faster than ever, and academics have proven that the things that used to define strategy - brand positioning and audience insight - no longer matter to be effective, what does that mean for strategy?

MADC Presents will host Simon McCrudden, at the Local Taphouse, St.Kilda, Wednesday 30th May.  He will share his thoughts on why the traditional idea of strategy is over-rated. But because he likes getting paid and has a mortgage, he will also share the things that he believes agencies and clients need to focus on to be truly effective (it's all about execution), and how planners can best help creative teams deliver and sell great work.
McCrudden has worked at agencies including Wieden & Kennedy London, BMF and Naked, before joining J. Walter Thompson Melbourne as head of planning. He's also built his own truffle business on the side during that time, that he sold earlier this year. As a result of that sale, he's now enjoying having nothing stressful to do on weekends.



I mean.... said:

Pretty much everything at JWT is overrated. So, you know, feel free not to speak for the rest of the industry. We don't all work in the dysfunctional nightmare that you do.

@I mean said:

So... you are or are not going?

McCrudden for PM said:

McCrudds is a great speaker and a smart bloke. I'm going.
And @I mean - anonymous, spiteful blog comments are overrated.

Zzzz said:


MADC said:

Appreciate your feedback.

If you would like to talk or have suggestions for speakers please reach out on or via our Facebook page.

MADC Presents is an informal gathering of Melbourne's advertising community over a few glasses of wine. Given there are not many opportunities for our industry to get together like this, If the speaker is not to your liking we encourage you to save your $10 and turn up after the talk to mingle with your peers.

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