M&C Saatchi shows support for the arts with 'Keep Our Festival Alive' campaign for SFF

SFF1_preview.jpgM&C Saatchi has donated its services to create a campaign designed to drive donations for Sydney Film Festival (SFF).

Over 65 years, the Festival has become a shared experience that feels like it is owned by the film-goers. But the growing stature of the event means corporate and government funding isn't enough to sustain it. As a not-for-profit, the SFF needs a groundswell of philanthropy from its Festival-goers.

This year, SFF is asking Festival-goers to pitch in a little extra by adding a donation to their Festival purchases with a call-to-action campaign.

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The zombie film has long been a beloved cinematic genre which has been resurrected for the entertaining and controversial campaign which features a seriously pissed off (and quite sweary) zombie, Rhys Muldoon, whose pleas for donations are rudely interrupted by his deteriorating limbs.

Says Cam Blackley, chief creative officer for M&C Saatchi: "Charities appeal for donations in many ways but only the Sydney Film Festival would attempt it while the presenter's body falls apart in full Dolby surround sound. We had a blast working with a great client to keep a Sydney cultural event alive and we're also dead pleased to have ticked the 'Zombie Schlock' genre off our bucket lists too."

Says Leigh Small, CEO, Sydney Film Festival: "We needed a creative way to get the message out to Festival-goers about the need for individual philanthropy.

"We are so incredibly lucky to have collaborated with the best in the industry to create this fantastic campaign including seasoned advertising gurus M&C Saatchi, film production company Barefoot Communications who produced last year's Opening Night film, We Don't Need a Map, animation experts at Animal Logic, prosthetic artists from MEG, Soundfirm, Rumble and Panavision, who have all kindly donated their services and expertise."

Sydney Film Festival
Chief Executive Officer: Leigh Small
Philanthropy Manager: Georgia Shepherd
 
M&C Saatchi
Chief Creative Officer: Cam Blackley
Creative Director/Writer: Andy Flemming
Copywriter: Lauren Ami MacDonald
Art Director: Alice Schofield
Group Account Director: Karlee Weatherstone
Strategy Director: Catherine Mellon
Executive Producer: Loren August
Unit Assistant: Jakson Gray
Senior Editor: David Zandberg
Designers: Iva Madderom, Ian Hartigan, Vi Trinh
 
Barefoot Communications
Director: Matisse Ruby
1st AD/Producer: Brendan Fletcher
DOP: Dylan River
 
Actor: Rhys Muldoon
 
Makeup Effects: Makeup Effects Group
Post Production: Animal Logic
Sound: Rumble, Soundfirm

6 Comments

Meh&C said:

Nope

Applause said:

Let's give this spot a big hand.

Heh said:

That was funny. Makes a change.

Redmond said:

Nice little spot produced presumably on on no money.

I really wanted to like it... said:

... but "resurrected for the entertaining and controversial campaign which features a seriously pissed off (and quite sweary) zombie, Rhys Muldoon, whose pleas for donations are rudely interrupted by his deteriorating limbs" is a huge over promise.

This description is better than the execution.

In. said:


There's another ad in the series coming.

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