Meerkats test drive Safari holiday in new TV spot for comparethemarket.com.au via VCCP London

Leading comparison service comparethemarket.com.au launched its latest TVC nationwide to announce its dream Safari holiday competition via VCCP London.

The TVC – ‘Safari’ – sees the meerkats back in their ancestral home ‘selflessly’ test-driving the amazing Safari trip that is up for grabs for one lucky winner.

Narrowly avoiding an elephant trampling their picnic, an inquisitive lion hungry for its lunch, and getting lost in the desert plains, the loveable meerkats are back on our screens bringing their characteristic humour and fun.

VIEW THE SPOT

Says Jenny Williams, CMO, comparethemarket.com.au: “We are incredibly proud to launch our Safari campaign and are certain that the assets we’ve created will be loved throughout Australia. Having the three meerkats interacting with wild animals back in their ancestral homeland is a guaranteed way to delight and engage people.

“We’ve launched an exciting competition that showcases the breadth of comparethemarket.com.au, highlighting that consumers can save across a wide range of their household costs by using our services. We are a one-stop-shop for Australians looking to compare and save across insurances, utilities, fuel, hotels and personal finance products.”

To be in with a chance of winning the dream Safari competition, simply complete a quote with comparethemarket.com.au on any product between 14 May and 30 June 2018. To increase your chances of winning the grand prize, then you should obtain quotes on any product type available through comparethemarket.com.au e.g. car insurance, energy, credit cards etc.

In addition to the dream Safari prize, there are 10 all-expenses-paid Sunshine Coast holidays up for grabs where the lucky winners will enjoy some one-on-one time with the local meerkats.

Competition link: https://www.comparethemarket.com.au/safari/.

Client: Compare the Market

Senior Creative: Chris Willis