New pork brand Three Aussie Farmers launches new campaign via Brisbane agency Khemistry

FB_Display_Main_Brand (2).jpgThis week sees the national launch of an integrated campaign from Brisbane agency, Khemistry - a GrowthOps Business - for new national pork brand Three Aussie Farmers.

The new pork brand is owned by three Queensland families with a farming history that stretches back three generations. Communicating the history behind the brand and its quality, authentic Australian produce is a key focus for the campaign.

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The commercial stars three farmers from the Queensland families and is set on their property located west of Toowoomba. Their quintessential humour and spirit highlight that Australian farmers cannot be imitated and creates a distinct personality for the brand.

Says Stefanie Miller, senior marketing coordinator, SunPork: "It was a pleasure working with the Khemistry team to develop the TVC to launch our Three Aussie Farmers brand into Woolworths. They helped us capture the laid back, salt of the earth personality of our three owners, which forms the backbone of our brand, so we could better communicate our Aussie farming history to our loyal shoppers."

Says Priscilla Jeha, head of client service, Khemistry: "We had a ball working with the client on this campaign. Our farmers are utterly authentic and embody that beautifully dry Australian wit that we were looking for."

Khemistry created a microsite, TVC, in-store POS and digital content for the campaign. The campaign will run for the next two months.

Agency: Khemistry
Creative Director: Lindsay Thompson
Art Director: Sal Borzillo
Copywriter: Tim Kelly
Head of Client Service: Priscilla Jeha
Director: Phil Hagstrom
Producer: Bec Dakin
Sound Designer: David Gaylard
Editor: Stephanie Gurdon
Motion Graphics: Benjamin Drake
Colour Grade: Kali Bateman

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