Nylon Studios puts a fresh spin on Pull-Ups' 'I'm a big kid now' jingle in new spot via Ogilvy Chicago

Screen Shot 2018-05-21 at 1.52.16 PM.jpgCross-pacific music and audio company Nylon Studios has taken a fresh and contemporary spin on the beloved Pull-Ups jingle in a new :30 spot out of Ogilvy & Mather, Chicago. The vibrant, music-driven spot features 'big kids' jamming out to the revamped heritage melody as they excitedly enjoy themselves in a variety of colorful and playful settings.

Nylon Studios' creative team remixed the signature "I'm a big kid now!" melody, infusing a new energy that resonates with today's parents. The resulting track delivers equal parts edge, joy and fun, providing a lively backdrop for this unique concept.

Nylon Studios' NYC team worked closely with its Australia-based composer Scott Langley to optimise creative collaboration and timely delivery through its cross-pacific pipeline, while working with production and creative partners in Los Angeles and Chicago.

Click here to visit Nylon Studios' website.

Client: Pull-Ups
Agency: Ogilvy & Mather, Chicago
Production: Logan
VFX: Logan
Directors: Mark Kudsi & Grady Hall
Music and Sound: Nylon Studios
Composer: Scott Langley 


Forever Jung said:

Good on them for keeping the brand property - that jingle.

Or to put it another way - not getting rid of the baby with the bathwater.

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