Nylon Studios puts a fresh spin on Pull-Ups’ ‘I’m a big kid now’ jingle in new spot via Ogilvy Chicago
Cross-pacific music and audio company Nylon Studios has taken a fresh and contemporary spin on the beloved Pull-Ups jingle in a new :30 spot out of Ogilvy & Mather, Chicago. The vibrant, music-driven spot features ‘big kids’ jamming out to the revamped heritage melody as they excitedly enjoy themselves in a variety of colorful and playful settings.
Nylon Studios’ creative team remixed the signature “I’m a big kid now!” melody, infusing a new energy that resonates with today’s parents. The resulting track delivers equal parts edge, joy and fun, providing a lively backdrop for this unique concept.
Nylon Studios’ NYC team worked closely with its Australia-based composer Scott Langley to optimise creative collaboration and timely delivery through its cross-pacific pipeline, while working with production and creative partners in Los Angeles and Chicago.
Click here to visit Nylon Studios’ website.
Client: Pull-Ups
Agency: Ogilvy & Mather, Chicago
Production: Logan
VFX: Logan
Directors: Mark Kudsi & Grady Hall
Music and Sound: Nylon Studios
Composer: Scott Langley
6 Comments
Good on them for keeping the brand property – that jingle.
Or to put it another way – not getting rid of the baby with the bathwater.
Between the sexualized babies, the tone deaf pseudo-rapper and running every 5 minutes, this is horrible and wearing out my mute button. Just “pull” it already!
Shut the fuck up you obviously have no kids bitch
YAll IS SOME HATERS THIS SHIT IS BETTER THAN SOME OF YALL FAVORITE RAPPERS ( PERIODT POOH )
Yo you be speaking truth thooo
Hello fellow parents. Let’s all “pull up” to the club listening to this edgy rap! My son bibo tití loves to poop to this song