St Kilda Film Festival launches latest branding and creative work for 2018 via HIVE Creative

ST_FF_Web_Page.jpegThe St Kilda Film Festival is celebrating 35 years of storytelling in 2018 with creative led by Melbourne agency HIVE Creative.

The St Kilda Film Festival is one of Australia's largest and oldest short film festivals. Now in its 35th year, the festival is screening a multitude of short films for all tastes, including the SoundKILDA music video competition and its hallmark event, the top 100 short film competition.
ST_FF_Rock_Poster.jpgHIVE Creative was commissioned to provide concept directions and rollout assets for this year's festival, focussing on communicating the true depth of content over the 10 day program.

The key was found in layers. For every session at the festival, audience members canST_FF_Cover.jpeg expect up to eight different short films, each with their own twists and turns, each with their own memorable moments. Hive decided to show this by creating a world of stories using intricately cut paper.

An art deco aesthetic was then woven through the creative, mirroring St Kilda'sST_FF_Top_100_Films_Spread_02.jpeg beautiful buildings and the opening night venue - the Palais Theatre.

With a concept that treats film as a modern day storybook, HIVE produced a range of printed and digital collateral for the campaign including posters, venue signage, online advertising, website assets, direct mail andST_FF_Family_Spread.jpeg a 70-page program booklet.

Says Josh Mann, designer, HIVE: "We wanted to reflect and respect the craft that these film makers pour into these stories, with this campaign. Being able to compliment the city of St Kilda at the same time was a bonus."

Says David Buttigieg, creative director, HIVE: "Just like a storybook, with film you transcend time and place. In this year's creative we recognise the roots of storytelling through the paper cut pages of a storybook. Each page, like each short film, is a new world - a new story to take you where you'd least expect."


Jen said:

Hi I love the St K FF but dont like the look and feel or the ad I saw on Thursday night. Neither capture the spirit of the festival - weird.


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