The Brand Agency launches next instalment of ‘Less talk, more energy’ campaign for Kleenheat
Over the past two years the ‘Less talk more energy’ campaign has more than doubled the number of Kleenheat customers, a tough thing to do in an increasingly competitive market.
Perth’s The Brand Agency has launched the next instalment of the campaign. It continues to feature ‘Karen’, the straight talking, honest face of Kleenheat, juxtaposed with ‘Rodney’s’, quirky attempts to ambush the great offers Kleenheat provides.
Launching a 35% saving on natural gas charges and a 10% saving when you order LPG cylinders online, the campaign tackles Kleenheat’s competitors offers head on, provides savings for metro and regional WA and NT customers, and challenges the traditional notion of what a gas company is like.
Running across TV, out of home, digital, cinema, radio and press, the campaign is designed to grow Kleenheat’s customer base throughout the key winter period.
“Research has shown us that the campaign continues to differentiate and build Kleenheat’s brand in an increasingly competitive market. Kleenheat has a simple value proposition, choose us, get value for money and support Western Australia,’ said Senior Account Director, Carolyn Mooney.
Client: Kleenheat
Executive Creative Director: Marcus Tesoriero
Creative Director and Copywriter: Steve Straw
Copywriters (‘Couch’): Lachlan Banton and Niall Stephen
Art Director: Nathan Teoh
Producer: Nicole Beer (Yoke Productions)
Strategy: Vanessa Bush
Account Management: Carolyn Mooney, Ashley Allen
Media: Angela Naaykens, Mel Harrison
Production Company: Guilty Productions
Director: Tony Rogers
Sound: Brainestorm