The NRL encourages fans to give blood in new 'Out for Blood' campaign via R/GA Sydney

QtgaLgcW8jf86UCDBh9B9qvkTM_GErQyRNk_HlTWX4oBEP7BC9Kb8ehtyC9ILYmKsHc610904FP7OkxrkZD2=w1154-h573.jpegThe latest work for the NRL via R/GA Sydney is out today.
 
Out For Blood promotes the upcoming State of Origin series, leveraging the deep-seated rivalry between Queensland and New South Wales to benefit a cause. The NRL partnered with the Australian Red Cross Blood Service for the campaign, which calls on fans from both sides of the border to give blood - competitively.

Says Peter Jarmain, general manager, brand and marketing, NRL: "As any player will tell you, State of Origin is Australia's greatest sporting rivalry, and an annual battle that fans take very personally. This year, we're giving them a chance to take the fight off the field and make it count. We hope Out for Blood will fire them up for the games, and for a good cause."

VIEW THE QLD FILM
VIEW THE NSW FILM
Screen Shot 2018-05-02 at 8.14.51 am.jpgThe campaign includes films featuring former players Nathan Hindmarsh and Gorden Tallis, a series of digital display ads, out of home, social posts and two branded Donor Mobile Units that will be touring New South Wales and Queensland in the run up to the series. Donations will displayed via an online tracker at nrl.com/donateblood where you can also pledge to give blood for your state. Fans who give blood at a mobile unit, or an Australian Red Cross Donor Centre in either State, will also be able to show their support with branded bandaging.
 
Says Bob Mackintosh, VP executive creative director APAC, R/GA: "Out For Blood is an initiative that'll genuinely save lives, and I applaud The Australian Red Cross and NRL coming together to make it happen."

5 Comments

Rose D said:

Love it.

Jon said:

Great work, Big Bob. Awesome.

Nice idea said:

Well done Josh

Bloody nice said:

Red Cross - some of the best marketers going around at the moment? Well done to all involved, this is spot on.

Biff said:

Bloody lovely

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