Tough Love AMY launches call for entries for 24th AMY Awards - entry deadline 5pm, Tues, June 12

Screen Shot 2018-05-15 at 10.01.56 am.jpgDigital + Technology Collective (D+TC), the peak body for the digital and technology industry, have today announced that entries for the 2018 AMY Awards are now open. Entries in the AMY Awards close at 5pm on 12 June 2018.

In 2018, the AMY Awards have been revamped to be more customer-focused, more relevant and more prestigious. For each award there will be five finalists and one winner.

Says Mandy Eyles, general manager, Digital + Technology Collective: "After 23 years, it's time for some tough love. Following a full review from industry representatives, the categories have been revamped to better reflect an outward customer view, not an internalised industry classification."

The revamp results in 23 categories with five finalists but only one winner in each category. The entries will be judged by the AMY Jurors Collective, a selected group of industry-respected individuals drawn from the brand, agency, startup and technology space.  Four chairs including Andy Lark, CMO at Foxtel, Carmen Bekker, partner CMO Advisory at KPMG, Chris Howatson, CEO at CHE Proximity and Lija Wilson, founder at Puffling lead the Jurors Collective.

Finalists and winners will be selected based on five criteria - strategy, creative, execution, delivery and results.

Says Eyles: "Customer sophistication is rising as is the industry's expectation of integrity around recognition via awards programs. Winning a 2018 AMY Award means you've delivered excellence to the customer and for the brand - with client verification.

"It really is Australia's Toughest Digital Awards."

In launching the awards, D+TC released the first in a series of videos featuring leading industry figures and a tough love AMY.  The first video featuring Matt Edge, executive director, marketing at Deakin University with a version starring David Ponce de León, executive creative director at Ogilvy Melbourne to be released next week.

Winners will be announced at the AMY Awards Gala Event on 17 August 2018 in Melbourne.


Funny said:

There so digital. Their website isn’t even mobile optimised.

HeyAmy said:

At least I can spell - it’s they’re not there

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