Westinghouse celebrates the chaos of family in latest brand campaign via Infinity Squared

Screen Shot 2018-05-24 at 9.23.48 am.jpgWestinghouse has refreshed it's 'Really Clever' brand proposition with a new integrated campaign via Infinity Squared, which challenges category conventions by taking an honest approach and celebrating the chaos that is the reality of modern family households.
Told through the eyes of a family, the campaign shines a light on innovative product features that allow Westinghouse owners to take control in the one place they can. The Kitchen.

Screen Shot 2018-05-24 at 9.23.24 am.jpgScreen Shot 2018-05-24 at 9.23.35 am.jpgSays Anastasia Barlas, marketing director, Electrolux Home Products: "Westinghouse is a brand that prides itself on an ethos of practical inventiveness by creating products that provide a true functional benefit to its customers. This is an iconic brand that Aussies love and so we wanted to tell our story by being honest in how we portrayed Aussie family life and the role our products play in them."
The campaign will be rolled out across broadcast, digital, social & retail over the next 6 months.

Electrolux - Westinghouse
Marketing Director: Anastasia Barlas
Senior Marketing Manager ANZ: Richelle Barker
Senior Brand Manager: Karen Nguyen
Strategy & Creative: Connecting Plots
Production: Infinity Squared
Media: PHD
PR & Social: Hausmann
Digital: Orchard


I cracked a smile said:

Don't mind these. You can see the bland irrelevant strategy underneath but the execution is really nice and carries it well.

Phil Dunphy said:

I can teach you some jokes if you like.

Insight said:

That's why I shop at yoghurt/insurance/supermarket/kitchen appliance/confectionary/banking/cereal/etc.

Presumably created by some of the rockstars at the Legendary Lunch.

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