Affinity wins Delonghi’s $4m media account following a competitive three-way pitch

Italian small appliance maker, De’Longhi Group has appointed AFFINITY to its $4 million Australian media account. Besides the De’Longhi brand, number one in the world for coffee machines, the Group owns the Kenwood and Braun household appliances brands.

AFFINITY won the account after a three-way pitch against multinational media agencies.

Says Raniero Miccoli, marketing director, De’Longhi Group: “Clearly data is a major talking point in any agency selection but for us it is important to link that to innovative thinking. AFFINITY demonstrated that their approach generates creative data solutions that will work.

“We feel this approach, combined with AFFINITY’s curiosity for our business and their cultural fit, makes them the ideal partner for us. We are looking forward to a fruitful working relationship.”

Says Luke Brown, CEO at AFFINITY: “The team at De’Longhi expressed a desire in the pitch to do things differently, and immediately started working collaboratively with us to approach their challenges in a different way.

“We are privileged at the access to data, the transparency with results, and the open communication that De’ Longhi has entrusted with us. In an age of so-called disruption, there are many clients asking to be different but few who are allowed or brave enough to pursue genuinely new ways of tackling business problems.”

The two teams have immediately commenced working together. Affinity will manage strategy and buying all for brands. Media planning and buying will include all forms of media from TV to digital.