ARN launches new 101.7 WSFM marketing campaign with Jonesy and Amanda via Joy

Screen Shot 2018-06-08 at 8.21.59 am.jpgARN has today announced its new marketing campaign for Sydney's #1FM station 101.7 WSFM featuring breakfast duo Jonesy & Amanda, created by Joy.
 
The cross platform campaign kicks off with the launch of a new TVC featuring Jonesy & Amanda showcasing the fun and energetic spirit of WSFM. The campaign launches on Sunday 10 June.
 
The TV campaign embodies the sense of fun and energy of 101.7 WSFM and the dynamic, genuine friendship between Breakfast duo Jonesy & Amanda.

2018_WSFM_Jonesy & Amanda 1 (2).jpgThe filming of the TVC required the radio hosts to channel their inner child by jumping and having fun on a trampoline. And while there were a few close calls during filming, there were also plenty of laughs along the way - not unlike Jonesy & Amanda's #2FM Breakfast show.
 
The campaign will roll across TV, outdoor, digital and social.
 
ARN Chief Marketing Officer, Anthony Xydis said: "Using a simple concept, we wanted to capture the on-air chemistry of Jonesy & Amanda, who are loved by their audience for their sense of fun, cheeky banter and genuine friendship.
 
"We also wanted to showcase the energy of the station, embrace its heritage and unique music positioning, utilising the unique WSFM 'jongle' which recently launched on air.
 
"This unrivalled combination has made WSFM #1FM and there is no better time to demonstrate ARN's ongoing investment in marketing as a key part of our strategy for WSFM and the broader network."
 
Creative agency: JOY
Production Company: Brilliant Films
Photography: Nicholas Wilson, Nicholas Wilson Photography

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