Award-winning comedians move from stage to page; launching bureau of comedy writers

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ThePunchUpPRShot.jpgIntroducing The Punch Up! A freshly formed bureau of Australia’s brightest comedy writers, ready and raring to collaborate on content that needs to be engaging, memorable and, above all else, funny. With a slate of writers currently working in light entertainment and narrative television, radio, print and copy; The Punch Up are sharpening their pencils in readiness to work on your project next.

Sure, the name might conjure up images of a friendly friday night biffo, but a ‘punch up’ is a comedy industry term for taking an existing script and punching it up so it’s funnier, flows better, and really pops off the page. SPOILER ALERT: comedy is not made up on the spot. Comedians make jokes look spontaneous and effortless and that’s the trick. Not all jokes start off golden, most are shit. It’s all about taking that turd and polishing it until it shines!

But it’s not just scripts they give a comedy wash, The Punch Up also collaborate in the ideation phase to create winning concepts across any platform.

The Punch Up was born after one of the founders, Nicolette Minster (above right), having featured in an inordinate number of TVCs, kept seeing campaigns that, despite their best efforts at reaching an audience through humour, still fell short. Yet here she was “a comedian, almost oppressively surrounded by funny, irreverent and influential voices delivering brilliant content on the daily” – srsly, I have so many colleagues dying for the opportunity to sell out. The missing link, was the link itself. So she asked friend and award winning comedian Simon Keck (above left), if he’d be interested in starting a bureau of comedy writers. “It was a no-brainer!” he said, “As a comic you’ll hear someone tell a perfect joke that seemed to be right under your nose the whole time. That’s what The Punch Up is”. 

The name of the game is curation. Knowing everyone has a different sense of humour in much the same way that every project is different, The Punch Up excel at finding the writer, amongst their experienced and diverse collection, who is the best possible fit for a project. “If we can help our clients be hilarious, more relatable and influential to their audience by sharing our expertise, then it’s the perfect marriage of creativity and business”.

The Punch Up: we’ve got the write stuff to make your shit shine.