BIG W showcases the hysteria around its annual toy sale in new teaser spot via M&C Saatchi

Screen Shot 2018-06-18 at 8.52.56 am.jpgBIG W, the home for families, fun and entertainment, has today launched its annual toy sale campaign - Toy Mania via M&C Saatchi, Sydney.

Running until 11 July, the campaign showcases the frenzy and hysteria that comes with the BIG W toy sale. It also highlights that buying toys can be just as fun as playing with them and features a cover of the popular Thin Lizzy song, The Boys are Back in Town.

Says Kristen Linders, general manager, marketing, BIG W: "Second only to Christmas, BIG W's biggest sales period is during our Toy Sale, so it is the perfect time to drive hype and have fun with the hottest new toys and huge sale items - available both in store and online.

"Kids are always excited about the newest toys and latest crazes and BIG W is the destination in Australia offering the best brands at the best prices."

Like moths to a flame, the Toy Mania campaign captures kids' innate attraction to toys and will run from tomorrow with a teaser advert on social and in online videos, with a catchy brand TVC launching on 20 June. The campaign will also feature in radio, out of home and online.

For the first time, BIG W is partnering with Snapchat to engage with kids and families on a platform they all love. A bespoke Toy Mania lens and interactive game will be launched so customers can take the fun up a notch on their smartphones.

With a few selected stores will open at midnight, sales on 80% of its toy range and almost 200 new toys being released, there's no better time to plan for Christmas, pick up Birthday gifts.

The Toy Mania creative was brought to life by M&C Saatchi Group.

Says Brendan Donnelly, creative director, M&C Saatchi: "We saw CCTV footage of a recent BIG W Toy Sale of parents going crazy as the doors opened, this provided enough inspiration to fuel our campaign. Recreating that scene with kids has captured the joy and sometimes lunacy that comes from toys."

General Manager, Marketing - Kristen Linders
Head of Brand & Universe Marketing - Carly Bowra
Marketing Manager - Ruchi Agarwal
Marketing Coordinator - Sophie Sandilands Head of Media, Social & PR - Fiona Harrop
PR Manager - Michelle Bartolo
Social Manager - Alice Harrison
Creative Agency: M&C Saatchi
Executive Creative Director - Cam Blackley
Creative Directors - Brendan Donnelly & Guy Futcher
Senior Creative Team - Michael Harris & Neil Walshe
Group Head - Kura Tyerman-Mikhail
Senior Account Director - Nikki Chapman
Project Director - James Steer
TV Producer - Lill Schroeder
Senior Strategist - Laura Kinzett
Planner - Isabelle Zacharia
Account Manager - Jennifer Edwards
Media Agency: Carat
Client Lead - Scott McCaffery
Client DIrector - Katie Stuart
Strategy Director - Jess Potter
Strategy Manager - Sam Parrott

 PR Agency: PPR
 Director of Marketing and Communications - Annike Morgan
 Senior Account Manager - Lucy Lee


Mr. Poopybutthole said:

I like the war drums. It really adds that childhood feel.

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