Cannes Contenders: DDB Sydney

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

McDonald’s Australia: Tan Lines

An almost unbranded ad, which at first seems to be just a pair of suntanned feet… until you look more closely. Macca’s shows it is at the heart of Aussie Summers by going ‘Full Summer’ and shining a light on this little quirk of the Summer season.

Westpac: Help, it’s what Australians do

Australia’s oldest bank, Westpac, captures Australia’s cultural identity of mate ship by illustrating real-life moments of help from the past.  Directed by award-winning director Mark Molloy, the creative looks at big and small moments across Australian history and how helping in times of need is innate to the Aussie way of life. The work is a continuation of Westpac’s Proudly Supporting Australia platform.

Virgin Australia: Fan Report

Player performance decides a match. Science says so. But how do upsets happen? Some teams have an extra member. Fans. As official travel partner of the AFL, Virgin Australia wanted to prove the value of flying interstate to support your team. So Virgin Australia and DDB Sydney decided to analyse sports in a way never done before – by measuring, in real time, the impact fans have on the scoreboard. The Virgin Australia Fan Report was deployed for the first time ever at the 2017 AFL Grand Final using real time fan monitoring technology – then the results were shared with Australia across social and broadcast via Channel 7.