Cherie Davies' Cannes Diary #4

Screen Shot 2018-06-17 at 8.54.20 am.jpgCherie Davies (right), creative director at Sudler Sydney is representing Australia on the Cannes Health & Wellness Lions jury. Davies, along with most of the other Australian and NZ jurors writes exclusively for CB.

Our temporary tattoos are looking a little tired, so are the jury after a few long days, but the work is definitely still holding up.

It's been an intense 2 days of jury sessions with loads of debate. Opinions were shared and the pros and cons of individual entries were voiced. The similarities to a court jury room definitely showed with jury members passionately standing up for ideas they truly believed in. I had heard it would be hard but I'm not sure anyone can prepare for this. Shortlisting isn't easy. However, after day four of judging the best remains, ready for tomorrow's final judgement.

Tomorrow is my final day of jury duty, shortlisted entries will be revealed and we'll get into awarding the Lions. I predict tomorrow will be an extremely long day of discussions and heated debate. Luckily I genuinely like and respect every single person on my jury, and trust in our collective opinion. I really can't wait to see which campaigns come out on top!

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