Cravable Brands appoints Leo Burnett Sydney as new creative agency following a competitive pitch

RR_LogoNoTag_C.jpgLeo Burnett Sydney has been appointed creative agency of record for Craveable Brands, the largest Australian-owned quick service restaurant (QSR) operator. Craveable Brands operates over 560 OPORTO logo_white background.jpgrestaurants across three brands: Red Rooster, Oporto and Chicken Treat.  It is the only QSR restaurant group in Australia specialising in roast and flame grilled chicken.

The agency's appointment follows a competitive pitch, with a remit that includes strategic, creative, design and digital work across Red Rooster and Oporto.
The incumbent agency was Host/Havas.

Says Melinda Geertz, CEO, Leo Burnett Australia: "We're delighted to be partnering with Craveable Brands. The client really impressed us with their openness, growth ambitions, challenger mindset and appetite for creativity. We see so much opportunity with these brands."

Says Nick Keenan, CEO, Red Rooster: "Leo Burnett consistently stood out during the pitch process. They demonstrated an excellent grasp of our business and brand challenges and opportunities, and their creativity and proven track record were obvious strengths. We are excited to see the impact they'll have on our brands and business."

Says Bronwyn Powell, head of marketing, Oporto: "It's an exciting time for Oporto with high growth expectations. Leo Burnett brings the energy, intelligence and talent that we need to drive our brand and customer engagement. They're a great fit for us."

7 Comments

Off Chicken said:

good luck leo's....a toxic client with a history of very short agency relationships, average work and high client turnover.

Dr Phil said:

Off Chicken I'd suggest you spend less time spouting your jaded comments on industry blogs and more time keeping your (very) few remaining clients happy. Good agencies will always find a way to make good work. Congrats Leos, a win is a win in 2018!

Can't we all said:

Just get along

On Chicken said:

Not so much toxic as poorly managed marketing team of juniors and bad decision makers. Could be a very good client with the right team behind them. I blame High staff turnover with very little passion.

Bad loss said:

Poor guy can't seem to catch a break. Ever since he left Clems hasn't been able to close out a pitch.

I'm with Off Chicken said:

Wouldn't touch them with a barge pole...

What is it with Chickens and FOXs that makes every decent agency run for cover!?

I'm also with the mother clucker said:

There are sometimes simply bad clients. News Corp. Vodafone. And Crapable.

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