Ego Pharmaceuticals appoints Valtech Australia as its new digital transformation agency partner

Australian dermatological skincare products manufacturer Ego Pharmaceuticals has appointed digital marketing and technology agency Valtech Australia as its technology and transformation partner to its business following a competitive pitch.

Valtech will design and build Adobe platforms, marketing tools and components that will become a central point for global digital marketing activities. The Valtech project will enable Ego Pharmaceuticals to deliver exceptional customer experiences compatible across multiple languages for all its brands internationally, including QV Skincare, Sunsense sunscreen products, the Moov and Elucent skincare ranges and Aqium hand sanitiser.

For Ego, Valtech will leverage both its local and global AEM capabilities, drawing on the experience of more than 130 successful implementations with 120 certified developers based across the company’s global offices. As a key part of the implementation, Valtech will roll out sites in the rapidly growing Ego skincare markets of Asia and the Middle East, connecting customers with its brands in new ways.

Says Andrew Davenport (left), new managing director, Valtech Australia: “This is an opportunity to create a platform that will transform Ego Pharmaceuticals’ digital marketing and expand its digital reach globally to meet growing global market demands. Our experience and expertise in the field makes Valtech an ideal fit for Ego and its ambitions. We can’t wait to get to work with the Ego team and help them with their ambitious plans.”

Says Renee Deguara, digital marketing manager, Ego Pharmaceuticals: “Valtech has an exceptional track record in building systems that transform business and how brands connect with their customers. We look forward to working with Andrew Davenport and his team to bring the benefits of their approach to our business as we take the Ego portfolio of brands to customers in new ways and in more places.”

The new business win continues Valtech’s business momentum following the recent appointment of Davenport as managing director of Valtech Australia, in a major coup for the company’s local operations.