Former Y&R London MD Priya Patel joins DDB Sydney in the position of managing director

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Priya Patel (1).jpgDDB Sydney has announced the appointment of top international agency leader Priya Patel to DDB Sydney managing director.

Patel most recently worked as a consultant for David Jones, and prior to that was managing director of Y&R in London.

Says Andrew Little, CEO, DDB Australia: “It gives me great pleasure to welcome Priya to the DDB Group in Australia. With extensive brand advertising experience and a proven track record in new business, she is the right person to lead DDB Sydney to continued success into the future.”

Highly experienced in the management of large teams and key client relationships, Patel has worked across top UK and International brands including Harvey Nichols, Philips, Virgin Media, Marks & Spencer, BBC, Lloyd’s and Bank of Scotland.

Says Patel: “I started my career as a grad at DDB London, and I absolutely loved it. Coming back to that DDB culture was a huge drawcard. They look after their people and really grow talent.”

In addition to driving success on new business and large accounts across telco, retail, finance, FMCG, technology and media, Patel has a passion for creating bespoke agency people and culture programs.

Says Patel: “I firmly believe in the importance of building relationships and teams over time, and that’s something I’m really looking forward to doing at DDB.

“I’m really excited to be joining Andrew and such a talented team, and getting stuck into working on some big, famous accounts.”

Patel will start in the agency in mid July. DDB Sydney continues recruitment for a chief strategy officer, while DDB Australia’s Leif Stromnes, managing director of strategy and innovation, acts in the role.