Aussies celebrate as Host/Havas, Sydney takes the Grand Prix in Direct Lions for 'Palau Pledge'; CHE Proximity wins Silver Lion for Carsales

IMG_1217 (1).jpgCB-COVER-JUNE-2018.jpgHost/Havas Sydney has taken out the prestigious Cannes Direct Lions Grand Prix for Palau Legacy Project 'Palau Pledge'. This is the first Grand Prix win for Australia at Cannes Lions 2018.

Che Proximity has picked up a Silver Lion for Carsales 'AutoAds'.

Aussie expat Max McKeon, now at Saatchi & Saatchi New York, scored a Gold and a Silver Lion for Tide's 'It's A Tide Ad', which McKeon worked on as associate creative director and copywriter.

In the Direct Lions, 2,480 entries were received and 76 Lions awarded: 10 Gold, 27 Silver and 38 Bronze.

"Ideas that are human and make us feel, rise above the rest and the Grand Prix, the first large-scale tourism eco-pledge, did just this," said Direct Lions Jury president: Susan Credle, Global Chief Creative Officer, FCB.

Palau Pledge, the hot favourite this year for Australia, featured on the cover of the Campaign Brief June issue.

Download the Direct Lions winners - Direct Lions Winners.xls

Havas Host Grand Prix on stage.jpg


Mo. said:

Stu and Dan are the man's... men. Whatever.

TH said:

Congratulations Seamus, you legend.

LEGENDS! said:

And Gus, and Paul, and Darren, and Nic, and Alex,... too many legends!

And said:

Laura and Nicolle and Josh...

Legends galore!

Yay! said:

So many legends... I had to look up the credits to check that the legend posing with the trophy was even amongst them! He wasn't. Oh well, GET IN!

Cute Ideas Guy said:

Hey, question, is Jon Austin touching Susan's shoulder?

Excellent said:

A wonderful campaign. Congrats to all involved.

Stu said:

Amazing result!

And an amazing group of people made it happen. No need for the snarky comments - full congrats to the Host/Havas team, Laura Clarke and the ambition of the Moose!

Very sad said:

Very sad to see that no one apart from one guy that worked on this beautiful project was sent to Cannes to pick up their so deserved Lions. From what I heard a lot of people worked their asses off for almost two years on the Pledge. Why didn’t the agency send them over? Or at least the key people? That is SO wrong. Goes to show how poorly they treat and recognise their own staff. Shame on you Host/Havas!

Not there but ... said:

@very sad
after spending an estimated $65k on entries I think an HostHavas a380 would be a bit much.

Its a Tide ad said:

good to see Jon shining like a beacon.

Le Misers said:


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