Hyundai invites all Australians to have a fling with Football in newly launched campaign via Octagon

Screen Shot 2018-06-07 at 7.26.21 am.jpgHyundai Motor Company Australia, Australia's proudest football fan, has today launched its FIFA World Cup integrated sponsorship campaign, 'Have a Fling with Football' via Octagon.
 
The campaign is based around the understanding that in Australia, football has to compete against the more established sporting codes such as Rugby League, Aussie Rules and cricket - except when the FIFA World Cup is on, when Australians from all sporting codes fall in love with the beautiful game.

'Have a Fling with Football'  runs from June 6 to July 15 2018 and includes an ambassador-led TVC, official match screening events, a broadcast partnership with SBS, a competition to win a Hyundai car, along with public relations and influencer engagement.

Hyundai has recruited high-profile athletes Wendell Sailor (Rugby), Damien Fleming (Cricket) and Luke Hodge (Aussie Rules) as campaign ambassadors. The three athletes will work closely with Hyundai to entice Australians to switch from their regular sporting codes for a few special weeks of football.

The ambassadors feature in a 60 second TVC, which airs for the first time today on Fox. The ad starts at a local soccer field with grassroots players warming up. As the game kicks off, the sporting legends are overcome by Football Fever and can't help but throw themselves on the field - awkwardly joining the fray in the only way they know how. Produced by Milkmoney, it will run across all free to air networks during the tournament.

The ambassadors will take their fling off TV and into official match screenings and celebrations. Hyundai will be giving legendary watering holes and iconic sporting venues a football twist for live screenings of the Socceroos group games, and the sporting legends will be there to celebrate the switch.

Starting in Melbourne's Docklands on June 16, the day Carlton FC takes on Freemantle, Hyundai will take over renowned Aussie Rules haunt, The Woolshed Pub. The pub is right across from Etihad Stadium, and Carlton FC fans will be invited to trade their team Jerseys for a fling in the Socceroos green and gold.

In Sydney, the iconic North Sydney Olympic Pool, home to 86 swimming world records, will be transformed into a unique outdoor screening venue for the Socceroos second group stage match against Denmark. Hundreds of fans will flock to the grandstand to watch the game on a 8 x 5 meter LED screen over the shimmer of the pool lanes and the backdrop of stunning Sydney harbour.

In staunch Rugby League territory, Brisbane's famed State of Origin pub, The Caxton, will be stripped of its Rugby League memorabilia and replaced with that of the round ball for a one-night fling in support of Socceroos when they play Peru - right between State of Origin Game 2 and 3.

The major pop-up events are all free and open to the public, and registrations can be made via www.footballfling.com.au. Some registrants may also be upgraded to a VIP experience. Fans that jump in on the 4-week fling and enjoy the World Cup at an event or at home, can also enter a competition to win a Hyundai i30SR. Videos or photos shared by the semi-finals on Instagram or Twitter, with #FootballFling will go into the running.

Says Oliver Mann, marketing director, Hyundai Motor Company Australia: "Hyundai loves football. As the naming rights partner for the Hyundai A-League since its inception in 2005, we also support everything from grassroots football to the National Teams and the FIFA World Cup. This World Cup, Hyundai is inviting all Australians have a fling with football and get swept up in World Cup fever."

Committed to seeing football thrive in Australia, Hyundai started the Hyundai Goals for Grassroots programme in 2007. In that time, Hyundai has worked with 324 local clubs across the country and in addition to its support has directly donated $765,000 in club grants.

Football has loved Hyundai right back thanks to its longstanding support and sponsorship of the sport in Australia. According to Futures Sport and Entertainment, 38% of A-League fans are more likely to consider purchasing a Hyundai, than the general population. 78% of football fans believe Hyundai is supportive of football in Australia and it also ranks 1st of all brands associated with Australian football.

Hyundai is both a proud fan and official sponsor of FIFA World Cup. For more information on how to have a fling with football visit www.footballfling.com.au.

Octagon: Lead agency
Initiative: Media buying
Reprise: Social media
Orchard: Web design
Greenroom: CRM
Chasing Albert: PR
Co-Maker: Social influencers

6 Comments

Chief said:

Awesome insight. Well done

Interesting... said:

Is that more work getting taken off Innocean for Hyundai?

nice but said:

10 for insight. 1 for execution.

What insight? said:

Football/Soccer is the most played sport in this country! Have a fling? FFS. Where's the truth, the idea, the craft?

Jamie said:

Wow. I always thought a sponsorship deal was meant to be about a brand paying money to 'ride on the back of another event or organisation'. It seems Hyundai pay for the privilege of promoting football. And here I was thinking they were trying to sell cars, not a sport.

BC said:

Well done Octagon

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