Jim Ingram's Cannes Diary #1

Screen Shot 2018-06-18 at 8.04.03 am.jpgJim Ingram (left), co-founder and creative director at Thinkerbell, is representing Australia on the Cannes Direct Lions jury. Ingram, along with most of the other Australian and NZ jurors writes exclusively for CB.

Problem:
With over 2,000 individual entries submitted into the Cannes Direct Lions category, with at least a 2minute case study per entry, this equates to over 100+hours of submissions explaining how twitter exploded, crypto-currency can do everything, and that pop-up restaurants are the answer to the world's biggest problems. How could one Jury get through all these entries?
Screen Shot 2018-06-18 at 8.04.16 am.jpgSolution:
Using the power of the internet, each Jury member had been asked to pre-judge up to 300 individual entries before arriving at Cannes.
 
Idea:
"All killer, no filler". With a pre-determined 'long, shortlist' the Jury was able to quickly get into ranking the remaining entries and begin discussing the virtues of the best work.
 
Results:
We're ahead of schedule, and out of the dark Jury room by 6pm. A world-first achievement in the entire history of history. Crypto-Twitter.

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