Jim Ingram's Cannes Diary #3

Screen Shot 2018-06-20 at 9.07.26 pm.jpgJim Ingram, co-founder and creative director at Thinkerbell, is representing Australia on the Cannes Direct Lions jury. Ingram, along with most of the other Australian and NZ jurors writes exclusively for CB.

Problem:
So it turns out that every piece of communication created during the last 12 months is in fact, Direct. If it's creating a one-on-one connection, it's Direct. If it has a call to action, it's Direct. If it doesn't have a call to action, but you still do or feel something, it's Direct. If 100Billion people did a thing, it's direct. If someone looked at it with their eyes, it's Direct.
Screen Shot 2018-06-20 at 9.07.34 pm.jpgSolution:
Lots and lots of conversations about 'the modern call to action'.
 
Results:
An amazing Day 3, full of heated but healthy discussion where a room full of really smart and creative people finally agreed on a shortlist, where everyone felt heard and all can be proud of the final list.

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