Lisa Fedyszyn's Cannes Diary Wrap

Screen Shot 2018-06-22 at 7.38.28 am.jpgLisa Fedyszyn (left), group creative director at Ogilvy NZ, is representing New Zealand on the Cannes Direct Lions jury. Fedyszyn along with most of the other New Zealand and Australian jurors writes exclusively for CB.

Dear Cannes diary (Day 1, 2, 3 & 4),

Apologies for being so tardy, but there's been so many diary entries to read and so little time.

I know you've got a lot of catching up to do on all the other diaries, so here's a summary of my time on the Direct jury:

Trends:
Burger wars
Clown wars
Restaurants and cancer patients' taste buds are new media
Silverfish are the new pillow mints. That's not a new trend, just what one of my fellow jurors experienced in their hotel room.
Seeing the Gutter Bar clean at 6am. But that's because you're getting up then, not going home.
The Direct Jury being angry that the Radio Jury stayed in nicer hotel.
Screen Shot 2018-06-22 at 7.38.19 am.jpgWords to live and judge by:
"Do what you want in the privacy of your own finger" - Our fearless jury president, Susan Credle.

To be fair, it was really really late on when she said that.

With every jury having such a wide variety of experience, opinions and views, having your work awarded a Lion, and even a shortlist, is a mighty fine effort, as it has fought an amazing battle to get there.

To be honest this diary construct does not feel very original to me and I'm pushing to have it thrown out. Screen Shot 2018-06-22 at 7.38.11 am.jpg

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