Little ship creates big wave of fun in Carnival Cruise Line's new campaign via Red Engine SCC

MAIN STORY 1.jpgBringing the fun of cruising to new audiences, Carnival Cruise Line has unveiled 'Little Carnival', a campaign via Red Engine SCC, that serves to remind Australians of the free-spirited family fun to be had on Carnival.
 
The social campaign launches as Carnival Cruise Line continues to grow its presence in Australia and coincides with the recent announcements that the newest and largest ship in their Australian fleet, Carnival Splendor, is set to arrive in her new home port of Sydney in December 2019, and that Carnival Spirit will be home-ported in Brisbane in 2020.

In the campaign film, audiences are introduced to Little Carnival, a purpose-built pint sized version of a real cruise ship, equipped with Carnival's iconic whale tail funnel and famous Green Thunder waterslide. Little Carnival made its debut appearance around popular Sydney destinations, surprising and delighting unsuspecting passers-by.

MAIN STORY 2.jpgLittle Carnival is now set to entertain crowds at local family-friendly sporting events and activations, with the aim to bring the fun of a Carnival cruise to new audiences.
 
Says Dan Saunders, executive creativeMAIN STORY 3.jpg director, Red Engine SCC: "Carnival Splendor will be the newest and largest ship based in Australia year-round, but she won't reach our waters until next year.
 
"While most creative campaigns this year will focus on making things as big as possible, instead we played to Carnival's strength: their sense of fun. We felt that a 'little ship that was big on fun' would be perfect to entertain people while keeping social at heart."
 
Says Jayne Andrews, marketing director, Carnival Cruise Line Australia: "We're all about providing fun and memorable holiday experiences. Red Engine SCC was the driving force to try something new and innovative, and the response has been remarkable."

Client: Carnival Cruise Line Australia
Marketing Director: Jayne Andrews
Marketing Manager: Cassandra Frelczak
 
Creative Agency: Red Engine SCC
CEO & Founder: Julian Townley
Executive Creative Director: Dan Saunders
Strategy Director: Jye Smith
Director: Ben Harrison
Producer: Georgia Mappin
Account Director: Katy Ward
Social Media Manager: Clare Moyna

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