Madame Tussauds Sydney celebrates arrival of Justice League experience with new TV campaign

Screen Shot 2018-06-28 at 11.14.17 am.jpgJustice will be served across TV and cinema screens this weekend to promote the launch of the new Justice League: A Call for Heroes experience that opens at Madame Tussauds Sydney on Saturday 30th June.
 
The TV commerical made by designer and product creative Luke Trevitt teases the exciting plans by the world-famous attraction to unite an all-star cast of DC Super Heroes in the epic, new action-packed adventure that opens on 30th June.

Says Sarah Dawson, marketing manager for Madame Tussauds Sydney: "The large-scale media campaign aims to capture the interactive nature of the new experience that even features the first moving wax figure in Australia.

"This unbeatable roster of DC Super Heroes and sensational, hi-tech experiences has been a long time in the making and we can't wait to share it with you all."

Guests will star alongside Justice League's Gal Gadot as Wonder Woman, Henry Cavill as Superman, Ben Affleck as Batman, and Ezra Miller as The Flash as they fight to save the world from Lex Luthor's evil corporation, LexCorp.
 
Elsewhere in the city, Lex's experiment wreaks havoc, sending a helicopter and its occupants hurtling toward the ground. Guests have to summon all their strength and join the Super Heroes as they fight to save the world:
 
- Help Superman lift a real helicopter back into the sky as onlookers cheer from the streets below.   
 
- Guests must summon Batman with the Bat-Signal. Billowing smoke and wind reveal Batman as he's called into battle onto the rooftop, ready to save the world.
 
- Then it's time to dig deep and guests can harness their inner Super Hero alongside Wonder Woman. One successful gauntlet blast can destroy LexCorp's technology that has created havoc in the city.
 
- Then it's time to help The Flash by running alongside him! Once guests hit 'top speed', effects around The Flash's environment, including projection lighting on his suit, jump to life and electricity cracks.
 
For tickets and more information, please visit www.madametussauds.com.au or follow @tussaudsydney to follow the Justice League journey.

4 Comments

Nick said:

Great stuff guys, its it's simple and has all my favourite super heroes in it!

Not the agency said:

My kids love this one. This is what effective advertising is all about. Good work to the team.

theLittleMan said:

possibly the worst VO accent in history

Silver K gallery launches latest spot for Hanna - Barbera exhibition said:

Leave a comment