Naked hires Lucielle Vardy as head of strategy; Sebastian Revell joins as senior strategist

Naked has announced the growth of its strategy team with two new senior hires. Lucielle Vardy has been appointed head of strategy, with Sebastian Revell coming on board as a senior strategist.

The new appointments come off the back of several new business wins that continue to expand the scope of services that Naked provides for its clients. As head of strategy, Vardy joins Tim Kirby (managing director) and Jon Burden (executive creative director) on Naked’s leadership team, and is tasked with leading Naked’s varied strategic offering.

Vardy brings with her a wealth of strategic leadership experience, most recently as chief strategy officer at Emotive Content, and before that executive planning director at GPY&R. Vardy was also strategy director at Mindshare, and has client-side experience including Virgin Mobile.

Revell joins Naked from Saatchi & Saatchi Sydney, and has also worked for Publicis, PHD, and Vizeum, and client-side at ITV in the UK.

Says Vardy: “It’s such an exciting time to be joining Naked. The agency is uniquely positioned to take advantage of the changing demands being made on CMO’s and the evolution of the industry at large. I’m looking forward to leading some of that change for our clients with Tim and Jon.”

Says Tim Kirby, managing director, Naked: “In Lucielle and Seb we found two people who are restless to push for change in the way agencies can work with their clients. Their fantastically varied experience fits perfectly with how we like to think, and they are both lovely people to boot. We’re excited to have them join the Naked team to champion our focus on strategic communications, and believe it is a clear signal that objectively-focused strategic thinking is in demand once again.”

(Pictured L-R: Tim Kirby, Lucielle Vardy, Sebastian Revell and Jon Burden)