New payments app Beem It launches its first national brand campaign via WiTH Collective

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Screen Shot 2018-06-12 at 9.18.30 am.jpgInstant payments app Beem It has launched its first national brand campaign today via WiTH Collective, ushering in a new way to pay, request and split a bill with friends and family.

Built on the insight that money can get in the way of a good time between mates, Beem It’s mission is to help Aussies avoid awkward conversations, and ensure important life moments are never interrupted or complicated by money.

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The first joint venture between Commonwealth Bank, National Australia Bank and Westpac, Beem It unveils the next generation of mobile payments in Australia, enabling free and instant payments for consumers with anRequest_preview.jpg Aussie debit Mastercard or Visa, regardless of who they bank with.

Through a combination of digital, social media, OOH, including station domination at Town Hall and Melbourne Central stations, cinema and PR, the new brand campaign, utilising Aria Award Winning Song Chameleon bySplit_preview.jpg Australian dance group Pnau, will initially target Millennials and mirrors their social behaviour by highlighting fun moments between mates. The creative pulls in

the app’s user experience to bring this to life in a clever and irreverent way.

Brand ambassador, Cameron Robbie, leads the earned media push as well as create made-for-social content to inspire an online audience.

Says Andrew Campbell, head of marketing and communications, Beem It: “We all love sharing experiences, and while money enables those moments, settling the bill between mates can get in the way of a good time. That’s where Beem It can help – by taking money out of those moments and making it simpler and easier for people to pay one another, instantly.

“The creative campaign captures those uninterrupted life moments and brings to life the essence and experience of the app in a vibrant and fun way. We couldn’t do this without the use of a strong memorable track and we are thrilled that we could support local talent.”

 

The campaign has been developed in partnership with creative agency WiTH Collective, media agency Ikon Communications, social agency We Are Social and PR agency One Green Bean.

Beem It, Head of Marketing & Communications – Andrew Campbell

Beem It, CX Marketing Director – Sharon Sterne

Beem It, PR & Social Media Director – Louisa Galligani

Creative Agency – WiTH Collective

Media Agency – Ikon Communications

Social Agency – We Are Social

Earned Media / PR Agency – One Green Bean