Samsung Electronics Australia urges Aussies to TIMVITE their friends to watch big games together in latest digital campaign via Leo Burnett Sydney

Screen Shot 2018-06-19 at 9.05.55 am.jpgSamsung Electronics Australia has kicked-off its partnership with Tim Cahill with the launch of TIMVITE, an interactive digital campaign that encourages Aussies to invite their mates to watch this year's biggest sporting events together, created by Leo Burnett Sydney.

The activity supports Samsung's QLED TV category, which includes a range of 75" and 85" large screen TVs, because sports most historic moments deserve to be seen on big screens.

TIMVITE Example.jpgThe TIMVITE is a video invitation from Tim Cahill that can be customised to personally invite friends and family members to reconnect. The interactive online campaign utilises a Facebook Messenger chatbot that asks questions about who they'd like to be reunited with and then creates the socially sharable TIMVITE, along with a diary reminder.

Says Josh Grace, chief marketing officer, Samsung Electronics Australia: "Momentous sporting occasions bring people together all over the world and there's no better way to be immersed in the on-field action than on a Samsung QLED TV.

"TIMVITE gives sports fans a unique way to reconnect with new and old friends. Tim Cahill is an Australian sporting legend and receiving a personalised message from him is a sure way to get your mate's attention and lock in the next catch up."

Says Nigel Clark, creative group head, Leo Burnett Sydney: "A lot of us are so busy being busy these days that we're seeing less and less of our friends. The Timvite campaign is all about reuniting you with your friends so you can share the important things in life... like watching sport.

"Tim Cahill, the legend that he is created a horde of personalised videos for the campaign we which we hope will reunite mates all over Australia through our love of sport and watching historic moments together."

To create your own TIMVITE head to: http://bit.ly/Timvite.

The TIMVITE campaign runs until 15 July 2018

Client: Samsung Electronics Australia
Creative & production: Leo Burnett Media: Starcom
PR: Edelman

7 Comments

Hi, my name is said:

Timvite Cahilltex

Captain Socceroo said:

Idea is great. Played with this over the weekend. Good fun. Film could have been a little better.

Red card said:

The film is all over the place. Shame, could have been better.

Luke said:

Hey Tim,
Thanks for the Timvite. Appreciate you addressing me by my first name too. Very clever. It's like you know me!
Anyway, I'd love to watch the World Cup but Optus has fucked it for everyone back here! Going to my mate's house just means we'll end up streaming adult stuff instead of watching you play in your 4th World Cup. Not good. Screw you Optus! Good luck Timmy!

Luke Obviously Missed The Memo said:

Pretty sure all the Aussie games are on SBS anyway and that Optus have given SBS the rights all games for the next couple of days while they sort their shit out...

Maybe not. said:

Or, maybe Luke prefers to watch "Adult stuff"?!

Timvite Trouble said:

To your laptop

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