Sir Ridley Scott curates 28th New Directors' Showcase at Cannes Lions Festival of Creativity

This morning, legendary film and commercial director Sir Ridley Scott presented the 28th New Directors' Showcase to an audience of 2,300 Cannes delegates.

Taking place at the Palais des Festivals at the 2018 Cannes Lions International Festival of Creativity, the 50 minute showcase presented the very best, groundbreaking directorial talent from around the globe. Partnering with Academy Award-winning creative studio MPC, the NDS provides a platform for latest directing talent and celebrates their creativity, innovation, and craft.

The showcase saw Ridley take to the stage in a Q&A with Kate Stanners the Saatchi & Saatchi Global Chairwomen and CCO. This year's theme, 'Regeneration:Year One' emphasized Ridley's forward facing views on new talent, the role of a director in today's comms landscape, and importance of both the idea and execution.

The visual identity for the 2018 New Directors' Showcase was created by Ridley's grand-daughter Cuba Tornado Scott in creative collaboration with the design team at MPC. Cuba was commissioned to create an original artwork inspired by the theme 'Regeneration:Year One'. The artwork was then used as the foundation for the team at MPC, led by creative director Antar Walker, to develop into a full title sequence and promotional materials.

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