Starcom Brisbane doubles the number of QUT students for its second 'Starcom Challenge'

Screen Shot 2018-06-13 at 8.08.44 am.jpgStarcom Brisbane has doubled the number of Queensland University of Technology (QUT) students it hosts for its second "Starcom Challenge" event, where 20 students responded to a live brief as part of Starcom's commitment to nurturing young talent.

The all-day event was held on June 7th at Starcom, building on Starcom's existing relationship with QUT to give students the opportunity to work within an agency for a day.
Screen Shot 2018-06-13 at 8.08.53 am.jpgThe 20 students, working in five teams, were given a brief from Starcom client Buderim Ginger for a new product launch with workshops helping students to interpret the brief and mentors advising teams how to respond with a media strategy and recommendations. Starcom staff judged the entries.

The winning team of Natalie Hogan, Angelica Cooke, John Beckinsale and Avi Dharmasiri will have lunch with Starcom general manager Caleb Watson where they have the chance to learn about working in the media industry. All participants are also offered an internship at Starcom.

Says Dr Louise Kelly, lecturer - advertising and digital marketing at the School of Advertising, Marketing and Public Relations, QUT: "We are delighted to have the continued support from the Starcom team in providing our students with real world agency experience. The 'Starcom Challenge' aligns with the QUT priority of supporting our students to develop their professional networks and enhancing their employability and it gives our students valuable insights into a career in advertising and media.  This is so important, as it helps our advertising students see that what they are learning at QUT is relevant to their future careers and this agency experience invigorates their learning as they have an exciting end goal in sight."

Screen Shot 2018-06-13 at 8.09.02 am.jpgSays Angela Chen, senior marketing coordinator, Buderim Group: "It was great to attend the Starcom Challenge this year as the client. Students went above and beyond with their research and pitches. Everyone presented professionally and came up with various creative ideas. It is wonderful seeing students applying theory to real life examples."

Says Caleb Watson, general manager, Starcom Brisbane: "We are delighted to continue our strong relationship with QUT with our second 'Starcom Challenge' event, following the success of our inaugural event last year. In addition to this annual event, our staff lecture and tutor at QUT and we have an internship program each semester, which has seen Starcom employ three graduates. It's a great way to encourage young talent and give them 'real world' experience.

"Responses to the Buderim Ginger brief from the teams of students were impressive and demonstrated some great ideas, which made choosing a winner very challenging. I'd like to congratulate all the students involved, and our staff, for making the day such a success."

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