The UN World Food Programme, SAWA and Sir John Hegarty ask advertisers to 'Feed Our Future'

SAWA-2018.jpgThe 4th Global Goals Cinema Ad will enable viewers to take action to help end hunger through the "ShareTheMeal" App

A powerful new advertising campaign harnessing big hitters from the film, advertising and humanitarian worlds, and aimed at stirring global cinema audiences into action to tackle global hunger, was unveiled at the SAWA Seminar during the Cannes Lions International Festival of Creativity.

SAWA, the Global Cinema Advertising Association, in association with the United Nations World Food Programme (WFP), the world's leading humanitarian organization fighting hunger worldwide, premiered "Feed Our Future", a new global cinema advertisement that highlights the potential that is lost every time a child dies of hunger. 

The 60-second cinema advertisement was conceived by advertising legend Sir John Hegarty and The Garage Soho. It was directed by acclaimed film director Lynne Ramsay and produced by award-winning production company Somesuch & Co. "Feed Our Future" will air across cinema screens in more than 25 countries starting in September 2018, with a call to action to download WFP's mobile-app, ShareTheMeal.

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