Trimantium GrowthOps Limited confirms the delivery of first integration initiatives

paul_mansfield.jpgTrimantium GrowthOps Limited has announced that it has completed its first wave of integration initiatives.

On 6 June 2018, five of the acquired GrowthOps technology-driven businesses - 3wks, KDIS, Trimantium GrowthOps Asia (formerly Digital Moshi), Voodoo Creative and jtribe - completed the transition and integration of these businesses under the GrowthOps name, including the centralisation of their customer relationship and sales pipeline management, and where appropriate, co-location of teams.

The five businesses, along with AJF Partnership, Khemistry and the Institute of Executive Coaching and Leadership (IECL), have already been cross-selling and co-delivering client work.
Since completing its initial public offering in mid-March, GrowthOps management has focused on driving collaboration and revenue synergies, including: customer relationship and sales pipeline management processes to more effectively and efficiently deploy the resources of the Group; selective co-location within major hub cities to foster collaboration; and re-branding GrowthOps businesses as and when it has been opportunistic to do so.

With the transition and integration of the GrowthOps technology-driven businesses completed on 6 June 2018, GrowthOps is now offering clients across Australia and Asia uniquely integrated technology and digital marketing solutions, designed to complement the company's market-leading creative and leadership service offerings.

AJF Partnership, Khemistry and IECL also continue to make progress with the implementation of integration initiatives.
Together, GrowthOps businesses have the capability to create, execute and go to market with a new technology-driven product or service designed to generate high-value outcomes, including significant growth, for clients.

GrowthOps technology and digital services comprise agile and entrepreneurial technology development, enterprise IT consulting, business systems development, cloud solutions, CX/UI/UX, design and development of mobile applications on iOS, Android and web platforms, social media management, digital brand strategy and graphic design. In addition, GrowthOps is expanding its infrastructure alignment with Google Cloud and Amazon's AWS platform.

Says Paul Mansfield (pictured above), CEO, GrowthOps: "These five businesses embrace a flexible, customer-first delivery model, offering both classic and agile styles of development that are compatible with clients' varying operating models. The businesses have been collaborating together for a number of months, so we already see the possibilities for what this integrated technology platform can deliver for our clients. We are excited to take another step toward offering our clients a fully integrated execution partner for achieving business growth."

Says Phillip Kingston, managing director, GrowthOps: "Through a combination of the initiatives spearheaded by Paul, the collaboration and passion of our staff and their collective response to our clients' desire for an entrepreneurial execution partner, we are tracking in line with our integration plan. GrowthOps will ultimately operate under one brand with one clear purpose-- providing a single-source solution for clients seeking to achieve quantifiable business transformation and growth."

16 Comments

Speak English for fuck sake said:


Not Accountant. Not Machine. Not Buzzword.

English.

William Bernbach's Ghost said:

"completed the transition and integration of these businesses under the GrowthOps name, including the centralisation of their customer relationship and sales pipeline management, and where appropriate, co-location of teams."

Wow.

I miss the days when advertising was just about doing great work that grabbed you by the balls and swung you around the room.

I also miss photocopying my arse at Christmas parties, but mostly, I miss the work.

WTF said:

Agree with my friends above. This is a vortex from hell.

Steve Dodds said:

447 individual words.

None of which make sense when placed next to each other.

In reality said:

The accountants make the money. The agencies get flushed. If i was an emoloyee in any of those shops , I’d be bailing

Speechless said:

Great ad people can take a highly convoluted message and turn it into something that the average Joe can easily understand.

Seems we're now focussed on taking a simple business that the average joe can easily understand and turning it into a highly convoluted message.

I'm sure this business is full of very smart, successful, wealthy people. But that alone doesn't make for a great communications business.

The magic ingredient is missing. You have to be able to communicate.

What a load said:

Of bollocks

Richard said:

Magic of communications aside, if something as a fundamental as the company name was created purely to entice shareholders then you've got a problem. Except for the Trimantium bit. That's the name of the robot who will be doing everyone's job in five years.
If a client buys into this, they'll get what they deserve.

Money talks said:

Share price good at present - +30%. But it’s early days. Let’s wait for first financial reporting to ASX. Be nice to get a breakdown on which business is doing what. AJF is the standout for me. Be interesting to see if they’’re producing 40% of group revenue as per prospectus. But, this PR release gives new meaning to the word waffle.

Jen said:

Hi all if you don't understand this - you're a fucking dinosaur, paired with your other dinosaur friend down the end of a very long corridor....

"These five businesses embrace a flexible, customer-first delivery model, offering both classic and agile styles of development that are compatible with clients' varying operating models. The businesses have been collaborating together for a number of months, so we already see the possibilities for what this integrated technology platform can deliver for our clients. We are excited to take another step toward offering our clients a fully integrated execution partner for achieving business growth."

Dear Jen said:

You obviously must have drunk the Kool-Aid. Just because people don't understand a PR release doesn't make them dinosaurs. On the contrary, what most of those comments are saying to hatchlings like you is that there is something wrong in which all these words have been put together to say nothing. They could have said it in plain English in a third of the words. BTW, I called you a hatchling because you propose that anyone who doesn't automatically go 'woop, woop' at this should be extinct. But if you are not a hatchling, then it is even worse because you should know better by now, especially if you are associated with any business which, in turn, is remotely associated with the idea of communicating ideas.

Geev heem another chance said:

Yeah, the press release was written by someone with all the humanity of a 1984 Olivetti typewriter, but let's actually see a project out of the group before we write them off.

But really Trimodular Plop Plops, get someone who can write to write your pr in future. This crap will scare away clients as well as staff.

That's much better said:

Henceforth ye shall be known as Triangular Plop Plops.

Settle down said:

Hello Paul Mansfield.

Welcome to the Australian ad industry blog, the nastiest place on the internet.

Best consumed in small doses, or flat out ignored.

Hmm said:

Ya know, for a progressive industry we're pretty conservative and protectionist when it comes to new ideas in our own business.

I seem to remember KPMG and PWC getting it in the neck on here as well. And it's kinda dumb, because the traditional agencies are struggling financially, and it doesn't look like it's about to get better any time soon. We all need somewhere to work, so maybe it's not that bad when new businesses try new things.

Words kill said:

@Jen

I think you're joking. Hope. I agree there are too many words and not enough communication going on. That quote could easily have said: "These five businesses all offer a high level of client service. They have been working together for a few months now, and it's going well. Which is great because we were kind of just holding our breath wondering if it would take." Do markets really buy into this smoke and mirrors crap?

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