Visionary Investment Group appoints 72andSunny Sydney as strategic agency

Visionary Investment Group (VIG) and 72andSunny Sydney have entered into a strategic partnership as VIG continues to expand in and beyond Australia.

The first venture between the two companies is a strategic vision and design project for Avondale, a new integrated luxury resort and residence in the Illawarra region, from Vision Investment Group.

Says Amee Evans, head of communications at Visionary Investment Group: “In 72andSunny, we found a creative company that had a fresh take on how they could help a company like ours.

“Their strategic capabilities coupled with their global perspective made their partnership on this unique and complex opportunity very appealing.”

Moving beyond traditional advertising industry constructs, 72andSunny and VIG are seeking out the opportunity to curate a destination both creatively and physically.

Says Mollie Hill, director of strategy, 72andSunny Sydney: “We were struck by the ambition and drive of the team at Visionary Investment Group, and the chance to help them build a new innovative place in Australian luxury, was too good to miss. In VIG, we have found highly energised creative entrepreneurs and we are looking forward to flexing our strategic and design muscles in a fresh way to help them make Avondale a success.”