Winslow Constructors launches 'Big Blue' excavator via MOP to help tackle mental illness

Winslow Big Blue (2).jpgWhat better way of raising awareness of mental illness in the construction industry than getting a huge Hitachi ZX360 excavator and painting it the signature blue of a leading support group?

Major civil construction company Winslow Constructors via Magnum Opus Partners, has boldly done exactly that to help address worrying trends in mental illness seen in the construction industry generally. As part of the effort, Winslow also made a substantial donation to beyondblue.

Winslow and MOP came together to create this exciting new initiative to address the stark fact that construction workers suffer higher rates of mental illness than other occupations in Australia.

The YouTube video highlighting the problem and Winslow's response to it, was created and produced by MOP.

Winslow Constructors highly welcome initiative has also been supported by public relations within the construction industry and the media generally, a longer video of the recent launch event to be distributed to all Winslow staff via EDM, on Winslow's web presence, social media, posters around the workplace, and wallet cards that were placed discreetly in Winslow toilets for staff that might want some information or support from beyondblue.

Winslow also offer support services to their staff via Drake Workwise.

Says Rohan Davidson, executive general manager, construction, Winslow:
"Big Blue is a fantastic ice-breaker to increase awareness and break down the stigma that can stop people in our industry from seeking help. It is an eye-catching way to get the message out into the field and encourage people who are struggling to reach out and seek help. By shining a light on this issue we hope to create an environment in which people feel comfortable and supported to turn to their friends and colleagues, and organisations like beyondblue, for timely support."

Says Pat Langton, creative director, MOP: "When Winslow came to us about the initiative and we looked into the stats on mental health issues in the construction industry, we were very keen to help and get the message out to tackle this crisis. It's such an interesting way to get a message across by simply using a huge rugged object and painting it bright blue as a "conversation starter" and a beacon of hope to all people working in the industry. We have also produced a wide range of materials to make sure the message gets through. Our respect for Winslow Constructors tackling this thorny problem as part of their commitment to the safety and the wellbeing of their workforce generally is immense."

Mates in Construction, a charity setup specifically to address suicide prevention in the construction industry, have the stats to back up Winslow's action plan, revealing that its research shows that "every year 190 Australians who work in the industry take their own lives - that's tragically one person every second day".

So throughout 2018, and supported by beyondblue and Mates in Construction, Winslow are providing employees with greater access to resources, and improved support networks. Mental health professionals are available 24/7 at the beyondblue Support Service on 1300 22 4636.

Winslow's launch of Big Blue was supported by the Victorian Minister for Roads, Luke Donnellan, and mental health ambassador and AFL/media personality Danny Frawley, and Hitachi themselves.

The campaign will run throughout June across YouTube and Instagram and will be supported by a number of internal initiatives planned to run through to World Mental Health Day in October, 2018.

Client: Winslow Constructors
Agency: Magnum Opus Partners, Melbourne
Creative Director: Pat Langton
Copywriters: Stephen Yolland & Pat Langton
Art Director: Johnathan Akiki
Account Manager: Gina Elliott
Photography/Filming: Jonathan Vasila
Sound Design: Paul McCosh

Leave a comment