AANA responds to Nine and Fairfax merger

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JB_headshot_Website300x300_v2.jpgThe Australian Association of National Advertisers (AANA) has released a statement on the proposed merger of Nine and Fairfax Media announced earlier this morning.

Says John Broome (left), CEO, AANA: “The Nine-Fairfax deal brings together two of the largest digital audiences in the country, as well as big print, streaming, free-to-air and radio audiences. Assuming the deal receives regulatory and shareholder approval, the new company will have an opportunity to provide advertisers with access to quality, segmented audiences on a mass scale.

“It’s the first major consolidation in the media sector since the Federal government dropped its two-out-of- three rule last year and we can expect to see other major moves.

“We’re optimistic that the Nine-Fairfax merger will create more value for advertisers, but we still need to see more detail to ensure that the deal enhances, rather than diminishes, the consumer experience.”