ALDI continues its ‘Always On’ Good Different retail platform with new TV + radio spots via BMF
In a sea of sameness, ALDI is different, Good Different. Its shopping experience and product offering is like no other: bringing high quality products at the lowest possible prices to customers – every day.
BMF’s rapid, low-cost factory for simple product/price advertising has produced over 64 TV ads, 48 OOH executions, more than 60 radio ads, along with weekly catalogue, website, in store POS and social posts. With a healthy dose of ALDI humour and retail tactics, including individual product/price ads and basket competitor comparisons. Here is a selection of the best:
Creative Agency: BMF
Executive Creative Director: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Art Directors: Jack Robertson and Jane Tjokrowidjaja
Copywriters: Millicent Malcolm, Lisa Down,
Emily Field and Rob Boddington
Executive Planning Director: Christina Aventi
Head of Planning: Ali Tilling
Planner: Kellie Box
Managing Director: Steve McArdle
General Manager, ALDI: Paul Coles
Senior Account Director: Aisling Colley
Account Director: Sid De
Senior Account Manager: Olivia Longson
Account Manager: James Arnold
Account Executive: India Gates
Agency Producer: Katie Harper
Director: Giovanni Pacialeo
Production Company: Helium
Post Production: Vandal
Editor: Patrick Townsend (Offline) and Phil Stuart-Jones (Online)
Producer: Ben O’Donnell
Music and Sound Production: Rumble Studios
DoP: Viv Scanu
ALDI Marketing Director: Mark Richardson
ALDI Marketing Manager: Lachlan Sweet
ALDI Marketing Assistants: Katherine Franulovich and Madeline Caleo
6 Comments
“low-cost factory ”
Sounds like it with 40 people credited. This type of low budget content does not require an army, someone is getting swindled.
@Hmmm This is probably the best retail in the country at present. Funny, considered, clever. Some of those credited are likely responsible ‘only’ for establishing the system and process. Others, for contributing even just a small amount of time to ideation. Cut the number of people and you can save what would amount to a very small amount of the overall advertising budget, to produce possibly similar-looking kinds of ads … but without the insight, strategy, humour or charm. Why would you do that?
Looks cheap & sounds even cheaper. Hoping that some of the mud sticks?
Stroooooong.
These spots remind me of why I love advertising. Simple. Fun. Clever. Comments on this blog are so nasty. Aldi ads are setting the standard. If there are a list of people on the credits – it’s because they are proud to be on the ‘How it’s done’ list – rather than the ‘Schindler’s List’ of retail crap the Hmmmmm’s of the world are working on.
A long list of credits is a great thing – and this work is proof that great things come from a collective of forward thinkers.
Your advertising is appalling
Childish and ridiculous.
I have to put it on MUTE