Deloitte Australia and Y&R Melbourne lead Aussie agency pack at shortlist stage of Ad Stars 2018

AD STARS Trophy (1).jpgAd Stars has announced this year's finalists. From a total of 20,342 entries 1,719 have been shortlisted by an international panel of 229 judges from 74 countries. Australia has scored 118 finalists led by Deloitte Australia with 19 finalists followed closely by Y&R Melbourne with 18 finalists.

Executive and Final Judges will now vote on the Grand Prix, Gold, Silver and Bronze winners in Busan, South Korea. They will meet one week prior to the 2018 Ad Stars Awards on Saturday 25th August.
Australian Finalists:
Deloitte Australia (19 finalists)
Y&R Melbourne (18 finalists)
McCann Worldgroup (13 finalists)
BWM Dentsu (12 finalists)
M&C Saatchi Sydney (11 finalists)
Goodoil Films (10 finalists)
McCann Sydney (9 finalists)
Ogilvy Melbourne (6 finalists)
Alt.vfx (5 finalists)
The OTTO Empire (4 finalists)
BMF (3 finalists)
Host/Havas (3 finalists)
Marketforce (3 finalists)
DDB Sydney (2 finalists)
Finalists by country include:
Argentina - 3 finalists
Australia - 118 finalists
Belarus - 3 finalists
Brazil - 37 finalists
Chile - 3 finalists
China - 97 finalists
Colombia - 3 finalists
Costa Rica - 9 finalists
Croatia - 1 finalist
France - 1 finalist
Germany - 6 finalists
Hong Kong - 64 finalists
Hungary - 7 finalists
India - 53 finalists
Indonesia - 68 finalists
Japan - 234 finalists
Jordan - 1 finalist
Kazakhstan - 3 finalists
South Korea - 125 finalists
Malaysia - 44 finalists
Nepal - 1 finalist
New Zealand - 90 finalists
Pakistan - 54 finalists
Panama - 1 finalist
Peru - 19 finalists
Philippines - 103 finalists
Portugal - 1 finalist
Russia - 1 finalist
Singapore - 43 finalists
Slovakia - 1 finalist
Slovenia - 1 finalist
South Africa - 3 finalists
Sweden - 8 finalists
Taiwan - 30 finalists
Thailand - 239 finalists
Ukraine - 1 finalist
United Arab Emirates - 20 finalists
United Kingdom - 5 finalists
United States - 42 finalists
Uruguay - 13 finalists
Vietnam - 1 finalist
Says Hwan Jin Choi, chair of the Ad Stars executive committee: "It is exciting to see so many different countries represented on the shortlist for the 11th Ad Stars Awards. Ad Stars accepts entries free of charge so that it's fair for anyone to enter, no matter how small their company is. As a global festival, we aim to discover excellent creative ideas from anywhere, so we are very happy to see such a diversity of companies represented on this year's shortlist."
Five Executive Judges will lead a panel of around 30 Final Judges: Wooh Hoh, chief creative officer of Hakuhodo Asia Pacific; Toby Talbot, chief creative officer of Saatchi & Saatchi New Zealand; Joji Jacob, co-founder and creative partner at BLK J in Singapore; Anna Qvennerstedt, copywriter and chairman of the board at Forsman & Bodenfors in Sweden and Ari Halper, chief creative officer at FCB New York.
Ad Stars is the only global advertising festival to reward two US$10,000 cash prizes to its Grand Prix of the Year winners. Winners will be revealed at the 11th Ad Stars festival, a three-day festival of ideas and creativity that runs from 23rd to 25th August 2018 in Busan, South Korea.
Ad Stars also welcomes entries from non-professionals as part of its mandate to be a festival for everyone interested in creativity, not just for those in the advertising industry. This year, 162 entries from non-professionals have made the shortlist.
Purchase tickets to Ad Stars 2018 before 31st July to receive a 10% discount. Online registration closes on 3rd August 2018. For more information, visit

VIEW THE FULL LIST OF FINALISTS - Finalists_Professional_AD STARS 2018.pdf


Danger Zone said:

Once management consultancies start entering awards it won't be too long before they become as self-absorbed as agencies and all the advantages of their differentiation will be lost.

David said:

Germany - 6 finalist
Pakistan - 54 finalist

You know whats going on there.

David said:

Germany - 6 finalist
Pakistan - 54 finalist

You know whats going on there.

David said:

Germany - 6 finalist
Pakistan - 54 finalist

You know whats going on there.

Now I’ve seen it all said:

A consultancy beats every agency at a show called ADstars

@Now I’ve seen it all said:

Calm down, it's just a finalist list.

Serious question said:

Can someone please explain how the consultancies are so different?
How they disrupting the advertising world?

Mostly the same people - on a lot more money
Different logo on the door - for most
Same pointless quest for awards.

I am yet to see a piece of work that differentiates itself in any way.
Work that only a 'consultancy' could do.
And in some cases I am yet to see any work.

Clients have a need to sell or change behaviour
They brief a consultancy
Consultancy responds
Makes some stuff
And charges them for the service.
Hardly disrupting?

To me, I am reminded of when AFL went national and new teams came in.
More teams, more players, more opportunity.
A more refined game
But still the same game.

Consulting said:

So, why would you leave ad ad agency, and then continue to enter ad awards? Seems bizarre. Surely there's more to life than the tiny puddle of water that is advertising awards?

Answer said:

It's not that difficult guys. Companies like Deloitte want to be an alternative for talented creative people.
This is a simple way to present themselves as a realistic alternative.

but said:

Not all talented creative people base their career decisions on working somewhere that wins Adland awards.

@but said:

Exactly. There's more than enough options for everyone. How nice is choice?

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