Financial services CX agency Yell appoints Helen Harris as its first GM following agency growth

Helen Harris (1).jpgFinancial services CX agency Yell has appointed Helen Harris as its first general manager following continued growth.

Harris, who has an extensive career in business development and account management will be responsible for managing Yell's day to day operations in addition to driving new business opportunities.

Says Nigel Roberts, founding partner, Yell: "The past year has seen incredible growth for Yell in terms of new and organic business and the time is right for us to ensure we manage that growth while continuing to build the business. Helen is best placed to do that on both counts. Her considerable experience will allow us to continue delivering for our clients at a time when the financial services industry is being scrutinised more than ever before and engaging with and earning consumer trust has never been more important. We're delighted she is joining the team."
Harris joins Yell after three years as client services director at ad agency Noble Brands. Prior to that she held a number of roles at MercerBell including new business director and group account director and worked at M&C Saatchi, The Brand Shop, RMG Connect and Ogilvy.

Says Harris: "I'm thrilled to be joining Yell at such an important time in its growth. Like our clients in the financial industry, we're also undergoing a rapid period of development and I'm excited about the emerging opportunities.

"With a focus on customer, creativity and technology, Yell is exceptionally placed to empower the industry transformation and further establish its model as the best practice for engaging customers across the brand experience."

Later this month Yell will release the findings of its annual State of Financial Marketing report. Now in its third year, the survey of senior marketers across the industry and the views of thousands of Australian consumers, provides a snapshot into the sector, including how trust in institutions has been impacted since the launch of the Financial Services Royal Commission.

1 Comments

Emile said:

Congratulations Helen!

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