Former Starcom Melbourne MD Peter Toone takes managing partner role at digi shop Rock Agency

Rock-Agency-gang.jpgMelbourne's independent digital shop Rock Agency has appointed Peter Toone to the role of managing partner.

Toone (far left) was previously managing director of Starcom Melbourne, where he had been for 11 years, before departing in December last year.

Says Cam Lee (centre), Rock's managing director and founder: "Pete is a great fit for our business. He brings a wealth of large agency experience obviously, but he's also a great cultural fit for our team which was key. It's great to have him on board to help take the business to the next level."
"I'm thrilled to be joining the team at Rock," says Toone. "They've built a great business over the past 3 years and are positioned for even greater success moving forward. I was impressed with their commitment to senior involvement with clients, and their willingness to adapt to current and future client demands without sacrificing the quality of delivery."

Adds media personality and Rock business partner Andy Lee (above right): "We were really excited to have Pete join the team. We think we have the right mix of talent and capability to make a real difference for our clients. It's an exciting time at Rock."


Room mates. said:

Congrats Cam, Andy and Pete - looking forward to witnessing the next chapter!!

Meat2vej said:

Awesome acquisition people. Pete has always put the team before himself and has the best hair in the business!!
Win win I say!!!!!

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