Our Friends Electric appoints Vanessa Ballauf as brand director to lead the new innovation team

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Screen Shot 2018-07-25 at 8.44.22 am.jpgOur Friends Electric (OFE) has announced that is has appointed Vanessa Ballauff to the newly created role of brand director.  Sydney based Ballauff is ex-IMG sponsorship director.

Ballauff will be responsible for driving innovation, specifically targeted at new business diversity and growing the agency’s owned events portfolio. A seasoned brand-professional, Ballauff brings with her extensive global experience spanning in-house and agency roles across the UK, Europe and Australia.

Says Tim Freeland, founder, OFE: “The team are very excited about Vanessa joining as we expand our experientially led suite of services. I’ve always known there was a place for Ness at OFE and couldn’t be happier that she is joining us to lead this exciting new phase.”

Says Ballauff: “It’s fair to say OFE is best-in-class when it comes to delivery, innovation and strategy. After years of witnessing their enthusiasm client-side, I’m thrilled to be part of this progressive, industry-leading agency.  The role brings with it an opportunity to expand and invest in our owned events portfolio through innovative partnerships and brave clients. I am excited to work alongside Tim and the rest of OFE to bring this strategy to life.”