Peters Ice Cream appoints Publicis Media’s Spark Foundry to its media account effective 1st August

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Thumbnail image for Screen Shot 2017-07-07 at 7.40.16 am.jpgIconic ice cream company Peters Ice Cream is continuing its longstanding partnership with Publicis Media and has appointed Spark Foundry to its media account – effective 1st August.

Says Spark Foundry Australia CEO, Sue Squillace (pictured): “This is a great result for us and we are so excited to be working with the team at Peters. This is a testament to our people and culture and more importantly our approach to the communications that we developed for Peters. It’s also a reflection of a collaborative partnership developed throughout the process that saw great alignment of the business and what we can achieve together moving forward.”

Peters was established in Australia in 1907 by Fred Peters and its brands include Drumstick, Proud & Punch, Icy Pole, Connoisseur, Maxibon, Frosty Fruits, and Peters Original, among others.

It is Peters’ passion for building iconic brands and creating innovative products that really resonated with the team at Spark Foundry.

Says Peters Ice Cream Director of Marketing, Sales, and Product Technology, Emma-Jane Collins: “We are delighted to continue our venerable partnership with Publicis Media. Spark Foundry shares many of our values. Sue, (Managing Director) Peter Butler, (Group Account Director) Kate Provan, and the Spark Foundry team demonstrate a passion to find new ways to improve our business and excite the market.  We look forward to our collaboration and partnership with Spark Foundry.”