Powershop appoints Marcel Sydney as agency

Marcel Sydney has been appointed lead creative agency for energy retailer Powershop. Australia’s greenest power company, Powershop, provides electricity to more than 100,000 homes and businesses in New South Wales, South East Queensland and Victoria, with customer numbers growing rapidly.

Says Catherine Anderson, chief customer officer, Powershop: “When we first met the team at Marcel, we felt an immediate connection and realised they weren’t like other agencies. We are excited to partner with Marcel and are looking forward to seeing their creative prowess come to life to help us accelerate our business growth in Australia.”

An innovative energy provider, Powershop aims to put customers in control of their energy usage. Their mobile app and online experience allows customers to keep tabs on their energy usage and buy power in ways that suits them and saves money on their power bills. Customers can also buy power for future use as a cost-saving measure. Powershop offsets all carbon emissions and do not charge a premium cost – making power supplies economic for people’s wallets.

Says Iona Macgregor, chief strategy officer, Marcel Sydney: “It’s a privilege to work with such an innovative and progressive company. From their business model to their culture, Powershop are an inspiration. Not only are they backed by 100% renewable energy generation, they also carbon offset whatever power their customers use.

“Our biggest task is to ensure our marketing communications totally back the clarity of Powershop’s product. We’re thrilled to have this opportunity to continue to introduce Australians to a better power company.”