Queen Victoria Market appoints Spinach to handle media, digital and data duties

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Full-service Melbourne agency Spinach has been appointed by Queen Victoria Market to handle media, digital and data.

The scope of the work spans media planning, strategy and trading including all digital, social and search for the business.

The appointment follows an increased marketing commitment by Melbourne's Lord Mayor Sally Capp to the market's traders.
Says Meg Dalla Lana, marketing manager, Queen Victoria Market: "Spinach's ability to combine ideas, strategy, insights and data to maximise opportunities and deliver results is so refreshing and we're thrilled to partner with them."

Says Ben Willee, general manager and media director, Spinach: "Spinach is delighted to be working with one of Melbourne's most famous home-grown entities. Queen Victoria Market has enriched the lives of Victorians for generations and we look forward to helping the business grow bigger and stronger."

4 Comments

David said:

What a great canvas to work with. Interested to see how the strategy unfolds.

Not another Melbourne agency, just tired of bullshit said:

Why are press-releases about Spinach always prefaced with the words 'Full-service Melbourne agency'?

Who is briefing you on this, and why?

I smell a rat.

Please explain, CB.

Wilted said:

Spinach

clueless said:


its a press release, who do you think is 'briefing' them???

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