realestate.com.au teams up with Mazda for new '2 in Twelve' construction series via Visual Domain

Catherine Heraghty old and new house (1).jpgrealestate.com.au has launched a new video series, 2 in Twelve, via Visual Domain, which will showcase the trials and tribulations of an epic demolition and transformation by interior stylist and well-known Instagrammer, Catherine Hegarty.

The Heraghty family bulldozed their quaint weatherboard in Sydney to make way for a duplex. Over 12 weeks, Heraghty and her team will design, build and fully furnish the two homes in two completely different styles. One will be the Heraghty's forever home, the other an investment property, which is already listed on realestate.com.au.

2 in Twelve bathroom (1).jpgEach Monday, for eight weeks, a new episode will go live on realestate.com.au/Lifestyle. The series is presented by Mazda, with product integration from James Hardie.

Says Heraghty: "We did the sums and building a duplex is better financially than a renovation. You create two big homes, sell one, and pay off all of your build costs plus half your mortgage."

realestate.com.au and Visual Domain were onsite filming the build over the entire 12 weeks. Neil Hipwell, director of FutureFlip, oversaw the impressive team of tradies who had been challenged to build the two homes three times faster than standard construction times.

Says Heraghty: "Neil is going to do a great job but, because I do interiors for a living, I feel an enormous amount of pressure to get it right. I know a lot of people are going to be watching what I do."

Video and creative manager at realestate.com.au, Monique Knoblanche, says this is the first series of this kind the site has produced.

Says Knoblanche: "We know it will make compelling viewing - it's an authentic and digital first video series about building the Australian dream, times two, and under extreme time pressure! We're thrilled to bring it to our one million plus Australians who come to our site every day. Catherine will also have the eyes of her 140,000 plus Instagram community watching her every design decision - lucky she is such a pro!"

The episodes will feature a 'reveal' of a certain space in both the forever home and investment home each week. Ending with a finale, which will cover the outcome of the auction of the investment property.

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