Soho Flordis International appoints Orchard, Sydney as social and digital agency of record

SFI (Soho Flordis International), which includes Flordis in Australia, has appointed Enero-owned Orchard, Sydney as its social and digital content agency of record following a competitive pitch.

Soho Flordis’ most recognised brand in Australia is children’s cough remedy Prospan.

Orchard will pick up global responsibilities for all digital and social content across all products with activities launching first in Australia.

SFI is a global premium natural healthcare company which develops evidence-based natural medicines. Headquartered in Sydney, Soho Flordis has a rich history of over 200 years and products are sold in over 50 countries.

Says Kate Brown, Global Social and Content Marketing Director, Soho Flordis International: “It is important for us to continually innovate as we look to connect and engage with our customers. We believe Orchard is the perfect partner to help us do that.”

Adds Andrew Antoniou, Managing Partner, Orchard: “We’re thrilled to be working with Kate and her team to help Flordis continue to drive growth in their business.”