The SES asks Aussies to ‘think before calling 132 500’ in latest work via Black Sheep Advertising

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Screen Shot 2018-07-09 at 7.55.24 am.jpgThe SES is a highly skilled emergency service organisation who regularly attend emergency call outs. However, nearly half of SES call outs are for non-emergencies.

Black Sheep Advertising were tasked to create a campaign to decrease the percentage of non-emergency calls. By reiterating that the SES is an emergency service, the campaign aims to encourage the public to consider their situation before calling the SES.

The result was an integrated campaign including TV, direct mail, outdoor, press, radio, web/digital, social media and an interactive website that provides alternative solutions for non-emergency situations.

Advertising Agency – Black Sheep Advertising

Production Company – Passel Media

Creative Director – Andrew Millar

Managing Director – John McLaren

Senior Creative – Andrew Slattery

Creative – Camille Trepa

Finished Artist – Fran Botha

Account Manager – Tom Ootes

Director – Stephen Packer

Production Company Producer – Adam Camporeale

Sound Engineer – Scott Illingsworth, BestFX

Animation – Bradley Pickford, No Anchovies

Colourist – Jeremy Hill-Brooks