The SES asks Aussies to 'think before calling 132 500' in latest work via Black Sheep Advertising

Screen Shot 2018-07-09 at 7.55.24 am.jpgThe SES is a highly skilled emergency service organisation who regularly attend emergency call outs. However, nearly half of SES call outs are for non-emergencies.

Black Sheep Advertising were tasked to create a campaign to decrease the percentage of non-emergency calls. By reiterating that the SES is an emergency service, the campaign aims to encourage the public to consider their situation before calling the SES.

The result was an integrated campaign including TV, direct mail, outdoor, press, radio, web/digital, social media and an interactive website that provides alternative solutions for non-emergency situations.

Advertising Agency - Black Sheep Advertising
Production Company - Passel Media
Creative Director - Andrew Millar
Managing Director - John McLaren
Senior Creative - Andrew Slattery
Creative - Camille Trepa
Finished Artist - Fran Botha
Account Manager - Tom Ootes
Director - Stephen Packer
Production Company Producer - Adam Camporeale
Sound Engineer - Scott Illingsworth, BestFX
Animation - Bradley Pickford, No Anchovies
Colourist - Jeremy Hill-Brooks

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