The University of Canberra appoints Isobar Group for student experience transformation project

Isobar and Accordant, Linked by Isobar, have announced today they are partnering to lead the digital transformation of the University of Canberra, after winning a competitive pitch.

In the first joint project since Accordant joined the Isobar Group in March, the teams will draw on their extensive network capabilities for the University of Canberra’s Digital Student Journey project. The outcomes will enhance the online student experience through advanced digital engagement, conversion and retention strategies, while supporting students throughout their academic life and beyond.

The platform will position the University of Canberra as one of Australia’s most digitally progressive tertiary institutions. The personalisation and optimisation of a student’s digital touch points will provide a contextual, intuitive and student-centric experience by delivering relevant information to individuals over the course of their engagement with the University.

The program will see Isobar and Accordant, Linked by Isobar, partner with Adobe to deliver their largest joint project to date on the Adobe Experience Cloud.

Isobar is a market leader in the use of the Adobe Experience Cloud, delivering a single cohesive experience-based platform using Adobe Experience Manager (AEM), accessible across all digital devices and seamlessly integrated with relevant University of Canberra systems. The development will also incorporate the use of Adobe’s Audience Manager, Analytics and Target functions.

Says Scott Nichols, director Student Connect, University of Canberra: “The digital transformation will place future and current students at the very heart of the journey to drive more engaging, rewarding and satisfying experiences for them. This is an industry-leading project and we are pleased to partner with Isobar, and its network via Accordant, Linked by Isobar and Adobe, to deliver this initiative.”

Says Konrad Spilva, CEO, Isobar Group Australia: “Our role is to ensure intelligent, personal and relevant conversations are at the fingertips of each University of Canberra stakeholder. Isobar Group’s combined digital specialisation across data, creativity, design, technology and personalisation, as well as the world- leading technology provided by Adobe, means we are able to offer the end-to-end service the University of Canberra needs to bring this project to life and deliver an intuitive and engaging experience to students.”

Says Tony Katsabaris, managing director government and education APAC, Adobe: “There is a rising expectation for personalisation, authentic connections and great experiences in higher education. In partnership with Isobar, the University of Canberra will facilitate a more engaged and connected student community using Adobe Experience Cloud as the framework for a more streamlined relationship with students. We look forward to working on this project to drive value through digital experience throughout the student journey.”