4Horsemen Agency to partner up with Streetball Madness Events for various upcoming events

Independent experiential consultancy, 4Horsemen Agency, has entered into its first unique partnership opportunity announcing a collaboration with Melbourne Basketball Events business, Streetball Madness Events, for its upcoming King of Oz and Streetball Madness 2 Events.

December 2017, the first Streetball Madness tournament was held in Melbourne where 24 teams, compiled of past and current professional players and some of Melbourne’s best unknown basketball talent, competed for a huge $25,000 in Streetball Madness 1. In addition to the main tournament, fans were treated to All Abilities, Legends, Youth and Women’s games, children’s clinics, outdoor open shooting courts and various onsite pop-up activations. The free event was visited by thousands of consumers from around Australia and followed online by an audience of over 400,000.

Says Jermaine Maybank, founder and creator of Streetball Madness: “It was a huge launch for us with Streetball Madness 1. Basketball is one of the world’s most popular sports, and I was so happy we could bring to life an event inspired by the game I grew up with on the streets of New York City, to my now home in Melbourne, Australia.

“Streetball Madness is more than just a basketball tournament. It’s community engagement too. As we build on our business and we look to bring on more events, such as King of Oz and Streetball Madness 2, we have added James (Tamanika) and his 4Horsemen offering to our team.”

The sales agreement allows 4Horsemen Agency to act in conjunction with the Streetball Madness Events team and advise on commercial sponsorship properties. This also includes assisting sponsors with significant branding and activation opportunities in the pre, post, and during events via activation, broadcast and social.

Says James Tamanika, founder, 4Horsemen Agency: “4Horsemen could not be happier to be working with the Streetball Madness Events Team. Jermaine’s story is such an inspiring one, so we immediately knew we could help in building on these amazing set of events. This is a huge opportunity to get brands courtside and offer a powerful engaging platform in which to reach a local and global audience.

“The growth of Basketball in Australia is huge, with so many local elite level players now in the NBA, and the continued growth of the NBL especially in Melbourne. In addition to this similar style events in the US are now gaining international coverage both online and on television. We envisage the fast-paced entertainment and action of the Streetball game will both bring big crowds to this free event, as well as joining a huge online audience from around the world to witness some of the most exciting and unique sporting contests to take place in Australia this year.”