Aussie Women’s Sevens Rugby star Charlotte Caslick stars in new Tradie Underwear campaign
Aussie Women’s Sevens Rugby superstar and Olympic Gold medalist, Charlotte Caslick, is the new face of Tradie Underwear.
The multi-year deal sees Caslick showcasing the ‘Tradie Lady’ sports underwear range in a series of television, digital and print campaigns developed by creative agency The Incubator.
In what is the 23-year-olds first major television commercial, Caslick sports her trademark double braids.
The empowering ad aims to shine a spotlight on the unseen hard work and dedication that goes into being one of Australia’s best female athletes, and challenges the idea that success is a result of luck.
The partnership, procured by Caslick’s manager and CEO of Lampoon Group, Josh White, reaffirms the growing marketability of female athletes in Australia.
Says White: “We’ve seen, and continue to see, huge growth and interest around women’s sport in this country, and big companies are paying attention. Tradie understands the value and star power Charlotte delivers, and it’s fantastic to see them investing in female athletes to amplify the impact they are making.”
Caslick’s campaign is a departure from Tradie Underwear’s traditional humorous and tongue-in-cheek advertisements.
Says Ben Goodfellow, CEO, Tradie Underwear: “We wanted to produce a campaign that was not only empowering, but spoke to all females. Charlotte is the perfect voice for this as she embodies femininity and strength. She brings a tremendous list of sporting credentials with her, and like most Australians, we have been captivated by the success Charlotte and her Sevens Rugby teammates continue to have. We’re extremely pleased with the direction of this new ad and how it exemplifies the drive and determination it takes to be among Australia’s top athletes.”
The world-class Sevens Rugby playmaker is excited to be working with the iconic Australian brand.
Says Caslick: “I love that Tradie Underwear is so passionate about supporting and encouraging women in sport. Their sports undies are so comfortable and perfect for the active lifestyle I lead, plus they look great.”
Caslick joins a stable of athletes who front the brands underwear campaigns, including Freestyle Aerial Skier and dual Winter Olympian, Danielle Scott, as well as former Wallaby and Aussie cult hero, Nick ‘Honey Badger’ Cummins.
The Tradie Underwear deal adds to an impressive list of Caslick’s existing endorsements with Land Rover, ASICS and Pantene.
Client – Tradie Underwear
Tradie Underwear General Manager / Founder – Ben Goodfellow
Creative Agency – The Incubator
Strategic Director – Jeremy Walsh
Managing Director – Warren Cook
Creative Director – Kyran Docker
Production Company – Plot Media
Executive Producers – Virginia Kay
Director – Nicholas Clifford
Assistant Director – Nathan Croft
DP – Marden Dean
Editor – Chris Reynolds
PR Agency – Lampoon Group
Lampoon Group CEO – Josh White